Blackberry Archives

Tablet Platforms

There are many kinds of tablets, including the Apple iPad, Android Tablets, Ubuntu tablets, and Windows Tablets. In fact, there are over 100 manufacturers of Android tablets alone. While the number of models is huge, the variety is not as much as you might think. Read a number of reviews before you make your buying decision. We are recommending that people stick with brands that have the a complete platform (phone, tablet, and computers); the lesser brands that are not able to offer a complete platform may have other limitations as well.

What are the different tablet platforms?

Apple iPad – This is consistently the highest quality tablet. Apple seems to keep raising bar, year in and year out. You cannot go wrong with an iPad. The iPad provides a higher-quality experience than any other platform. And, in terms of platform, Apple provides the most cohesive & consistent interface.

Android – Android has the highest unit sales, and has some of the least expensive devices. However, many of the android tablets have mixed quality and should be avoided. Samsung, LG, Lenovo, Asus, Acer, Sony, and Toshiba all make very good android tablets. You want to buy a tablet that you will really use and enjoy, with a high quality, responsive touchscreen.

Ubuntu – Ubuntu does not yet have as many models as the other platforms but Ubuntu is the only platform that is close to Apple in terms of overall consistency and ease of use. Ubuntu is based on Linux. Ubuntu devices in general are faster than other platforms because the operating system is more efficient. If you are not familiar with Ubuntu devices, check them out, you might be pleasantly surprised.

Windows Surface – Windows was late to the game with Surface, but it is a nice tablet. The newer models are getting better, with longer battery life. Windows 8 has a “learning curve”, which is rather strange given that tablets are supposed to be eaiser, not harder. For a Windows/Work experience, Surface is worth considering. Otherwise, you are better off with an iPad or a nice Android tablet.

Other Tablets – There are a number of other tablets on the market. Amazon makes the Kindle, a closed system that is possibly good if you are a very frequent Amazon user; otherwise we do not see the point of buying a Kindle. Barnes & Noble makes the Nook, which did not run native Android apps when it first came out and is not really relevant in the market. Samsung is toying with the idea of its own OS, a successor to Android called Tizen, and we don’t see the point of that either. Blackberry had a tablet but there is not reason to buy this device; Blackberry is not bringing out successors to it, and in general (based on their former CEO’s statements about tablets) does not understand the use of tablets in the marketplace.

Is There a Need Anymore for Independent Device Makers?

With “Platform” hardware so good now, do we need HTC, Blackberry, and other small company devices anymore?

Before platforms became so important, any company could make a laptop or even a phone, and they might attract users. All they needed was one interesting hardware feature, or some slick marketing.

But the rise of apps and the related importance of “platfrom”, has changed all that. Hardware is so good now, users do not need to be as concerned about spec’s; what matters now are apps. Ideally you want all your devices to not only work well, but to work together seamlessly. And that is largely based no apps and how apps interact.

Everyone wants apps!

We are recommending that owners of Blackberry, HTC, and other smaller device makers sell their phones now, while they still have some value.

Get your cash out and do the phone upgrade to get a late model phone from one of the full-platform companies; and so on. When you commit to a platform you can have confidence that your favorite apps should run on all your devices: phone, tablet, laptop, or desktop. But if you buy a device from one of the smaller manufacturers, they don’t offer all the elements of a platform. HTC for example does not have a full selection of laptops and tablets.

Imagine you run a sales team, and are in a meeting trying to land a big contract. You are going up against one other sales team. The people on your team have various phones and tablets, with no platform focus (and some of the devices not even running the latest OS). The other sales team are running all devices from one manufacturer, working together seamlessly, and some of their apps are more recent than yours. They have a competitive advantage in the meeting… and they win the contract. Not good.

Obviously, Apple and Android are the two best platforms. They are best both in terms of the number of apps; in terms of sales; and in terms of the extensive platform of devices and services. Samsung is starting to ‘represent’ Android, in effect; and Samsung has phones, laptops, and tablets. If Samsung could improve the process of ‘app discovery’, then Samsung could become an actual platform.

The question thus needs to be asked: do we even need independent device makers anymore? Why do we need an HTC, or a Blackberry? The market is basically answering that question for us, as these companies falter and their sales/profit declines. You have to wonder what is going on in their decision process when no true platform is emerging. My current phone is an HTC, and it is not a good phone at all. I have been very disappointed in it. My previous phone was a Blackberry, which I liked a lot. I remember thinking, when I first got it, how cool Blackberry would be as it evolved – but Blackberry has made mistake after mistake, and has no platform. Blackberry gave up on tablets, which makes no sense at all. Blackberry apps are good, their app ecosystem is well managed – but the apps just do not have enough choice in hardware, like a variety of tablets.

Our advice: if you own a Blackberry phone, the best thing you can do is sell it right now, or trade it in – while it still has some value.

Even the very large players, like HP, are in effect an ‘independent device maker’, if they do not have a true, full-range platform. HP has no phones and almost no tablets. This fact strongly suggests that HP is out of touch with what users want, and the dynamics in the mobile industry. Its very disappointing for me personally, as I have bought tons of HP products in the past. But I no longer buy HP products. Companies need ‘agile thinking’, and need to be open to new ideas.

Non-platform companies like HP can exist by selling at the low end, but this puts them at great risk; the margins are so small that any downturn in the market will affect them the most. In our new world, a company that is very adept at hardware engineering can still be relegated to the low end price tiers, if their overall strategy is flawed – or not agile.

Therefore, my next phone will be a Samsung, because I feel their strong and broad platform means I will have better options, a better device, and a more consistent app experience across all devices.

My laptop runs Windows 8, and I like Microsoft a lot. But right now its very frustrating. Many of the tasks I need to do take more time under Windows 8, than they did under Windows 7. I don’t understand that. The whole point of a new OS is that it should be better than the old one. You have to wonder, how can Microsoft say they did user testing when there are so many issues and problems with Windows 8? There are articles online, over and over and over about issues with Windows 8. Either Microsoft is not listening to testing feedback, and not listening to users in general – or Microsoft has lost touch with what people really want.

Nevertheless, I am still a Microsoft fan. I think Microsoft has the potential to get back in the game. They need to listen to users before their own ‘corporate ego’, and they need to focus on APPS. If they were to tweak Windows 8 the right way, end Windows RT, bring out cheaper tablets, and become the premier platform for apps, then Microsoft can be in the top three and possibly even get back to number one. But Microsoft has to be realistic, they cannot rely on past accomlishements; they have to do everything possible in apps, to get back in the game.

So in summary, I think people cannot go wrong with Apple or Samsung; the independents like HTC and Blackberry do not seem needed anymore; and Microsoft still has huge potential. If Microsoft can start actually listening to users, and if they focus on apps, they will be very effective.

The Promise That Was Blackberry

Is it time to sell your Blackberry phone?

There was a time when Blackberry was cool. Owning a Blackberry phone was fun, and people noticed. You felt like Blackberry not only did what you needed, but was a company that you could stick with, and upgrade with confidence.

Those times are gone.

People say that Blackberry was slow to recognize the smartphone revolution, and thus they had to play catch-up. But from our view, they continue to make the same mistake. Because now we are in the “tablet revolution”, which is an extension and natural evolution of the mobile model – yet Blackberry shows almost no commitment to tablets at all! They are, once again, missing the big opportunities. Their CEO has even publicly said (in April 2013) that he thought tablets would go away within 5 years, and that “Tablets themselves are not a good business model.” Its hard to understand how anyone could say that, let alone the CEO of a mobile company.

They are not a good business model if you have only one. People want to see a variety of sizes, and capabilities. They are not a good business model if you don’t have a deep commitment to apps that are designed for tablets.

By making the same mistake again, it seems clear that there is not much point to Blackberry anymore. I would even say that Blackberry appears to be a software company now – they just don’t know it yet.

I would have really liked it if Blackberry, early on, had shown a major commitment to securing any mobile device in the enterprise, with security app suites for Android and iPhone; if they had brought out dual-boot devices (Android and their own OS, and Windows and their own OS); if they had a series of tablets in various sizes so business could have a full Blackberry platform to work with; and in general if they could respond to new trends quickly. But all those hopes are dashed.

It seems clear that their plan was only short term: build up some handset sales and hope for a miracle sale of the company.

My current phone is an HTC Android phone. Its not very good, full of quirks and broken features; I am unlikely to buy an HTC again. In contrast, my previous phone was a Blackberry, and it was a fun and very reliable little device. I liked it a lot and have kept it just for the nice memory. But its like a little baby dinosaur now. Its amazing to reflect on how much good will Blackberry squandered.

Realistically you don’t need your Blackberry even for messaging; messaging is just an app now anyway. Just like in maps – Nokia has great map tech but for most users, maps are just another app. What we are recommending is that anyone with a Blackberry device sell it now, while it still has some value. Then, get an iPhone or a good Android phone like one of the Samsung Galaxy Phones. With either Apple or Samsung, you have a full platform of devices to work with (phone, tablet, and laptop) with all the advantages that come with a platform. Ubuntu is quite interesting, and might have the most consistent experience across all devices (even more than Apple!) but Ubuntu has fewer apps. I am still a fan of Windows but Windows 8 has some frustrating (and odd) flaws, Windows RT is strange, and in general Windows is not yet a consistent platfrom across all devices. I think Windows will get there eventually, they just seem to have chosen an unnecessarily difficult path.

In summary, “The Promise that was Blackberry” is gone forever.